Think way beyond zombie movie ticket sales. Think about DVD sales, video games, comic books, novels, Halloween costumes, zombie walks, merchandise, conventions and even zombie art. Add to that all of the websites, homemade movies, Facebook sites, YouTube sites and other forms of “digital” zombies, not to mention music. And if you think the financial tab has been high so far, by the end of 2012 the tab is going to be far larger.

Of course, figuring out the exact dollar figure around the “value of zombies,” despite hours of research and interviews with “zombie insiders,” is difficult. Many companies and top industry leaders do not share any sales data and they do not want to divulge how much they make off this craze. On a global scale, the market is even larger. Could this craze be tied to the hard economic times.

Regardless of the reason, zombies are worth billions of dollars. The figure that we were able to piece together: $5.74 billion. In all honesty, this tab is grossly undercalculated in each category. By the time you add the money spent in total around the zombie genre, the figure is much higher.
Movies Zombie economy: $2.5 billion the zombie genre in movies is massive and is only going to get larger. Amazingly, George Romero’s 1968 cult classic "Night of the Living Dead" is royalty-free, and does not add much to the actual economics of the zombie genre. Over the past decade, the tally for the top two master titles alone surpasses $1 billion. Milla Jovovich sexed up the zombie theme with four "Resident Evil" films, grossing more than $600 million globally according to the Internet Movie Database. And Will Smith’s hit "I Am Legend" generated close to $600 million globally in sales. We added to the tally such films as the "Dawn of the Dead" remake, "28 Days Later" and "28 Weeks Later," "The Crazies," "Zombieland" and others. The entire zombie genre is closer to $2 billion in the past decade alone for just the big titles.
Once you include the endless DVD sales and the various rentals and subscription services, the tally comes closer to $3 billion than $2.5 billion.
No comments:
Post a Comment