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Sunday, 13 November 2011

Best Tools For Engineer Searching For Ecommerce Tools

Whether you look at an online store or an offline store one problem is certain for the store owners -traffic generation. Since here we are talking about ecommerce market so, focusing on search engine optimization is the best means to generate traffic for the store owners. Lots of prospective buyers use search engines while seeking a particular product, Major portion of them click on the top displayed search results. If your online store's products are getting displayed in the top search results then the probability of those prospective buyers landing on your store increases. This is the reason that optimization of a web store holds the most important place for the store owners followed by other marketing techniques.


Wondering what does this optimization means? Well, optimization of an ecommerce store in simple terms means improving its visibility in search engines like Google, Yahoo or Bing without incurring any expenses.

Optimizing tools provided by top ecommerce store providers

1. Volusion- Ithas three SEO plans for its store owner – starter, advanced and Custom. Starter SEO plan has very limited options for the store owners like Google analytics, webmaster tools, sitemap submission etc. Advanced SEO plan apart from all of the features from Starter SEO plans primarily includes directory submission and content development. Under the custom plan which is the top most among the three, a store owner can also optimize images and videos. If a volusion store owner wants any technical help regarding SEO he will have to buy ‘SEO audit' product with an initial cost of $799.
2. BigCommerce - It has an upper hand over Volusion when it comes to search enginoptimization tools. BigCommerce doesn't charge any setup fee, and the Basic plan is cheaper with BigCommerce than Volusion. Some of the main features include – URL structuring, robots.txt file, Meta info, SEO friendly links etc.
3. Magento - Its Basic SEO package costs $810 which has a duration of just 3 months. This basic package has few less options like HTML code and content optimization is limited to home page only. It doesn't provide store owners with the meta robot module, products optimization and most importantly no option of template optimization.
4. Shopify – Its SEO facility provides the option of sitemap submission and Meta tag information to their store owners who have opted for basic plan ($29/month). If a store owner is looking for additional benefits that he has to incur more expenses, their highest plan would cost $176/ month.
5. Goo2o merchant solution (GMS) – A product of Goo2o Technologies Pvt. Ltd. provides its store owners with integrated SEO tools without any extra cost. All the technical support regarding the implementation of these SEO tools are given to store owners without any additional charges. There is huge list of SEO tools that Goo2o store owners get:


* They can submit their store to search engines like Google, Yahoo and Bing. This helps in the easy discovery of their Goo2o store in search results.
* Goo2o store owners can verify their Goo2o powered store with different search engines. This enables the search engines to index all the pages of their Goo2o store. Goo2o store owners can analyze user behavior and select the target users geographically. Moreover, they can put in requisition for the change in Google's crawl rate.
* They can submit the sitemap (generated by Goo2o) to various search engines. Submitting the sitemap to search engines speeds up the discovery process and provides better search results.
* Goo2ostore owners can change the meta info (title, keyword and description) of every product, images and pages on their Goo2o store.
* They can redirect a page to another that ultimately prevents loosing of page rank.
or all these SEO techniques Goo2o has a ‘Goingo2o wiki' website that guides the store owners with the steps to carry out the SEO procedure. All these Goo2o wiki has been created so that Goo2o store owners never come across any difficulty while implementing SEO tools for their online store.


Conclusion

Top ecommerce solution providers understand the need of search engine optimization. It's just the difference in the number of facilities that are provided primarily to the store owners. Goo2o provide its store owners with most effective SEO tools, without any additional cost. Goo2o store owners with the help of SEO tools can improve the search ranking of their Goo2o store.

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