Make Money On Facebook Ads

Facebook has been offering advertising to all users of facebook for now, but do you truly know how to create successful Facebook Ads? I don’t consider myself a Facebook Ads Guru, but I have poking around the Facebook Ads manager over the last few months and have picked some best practices during my testing. Our facebook marketing guide also has some video tutorials on facebook marketing and facebook ad creation:


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Free Money for Small Businesses: The Visa Business Network has created a Facebook application for Small Businesses which contains all sorts of resources to help businesses succeed. One great benefit of signing up is that you receive a $100 credit towards Facebook Ads – definitely take advantage of this.




* Remember the Rules of PPC: Many of the best practices from Paid Search ads still apply. Remember to think of user intent while writing the ad copy, include benefits that resonate with users, take full advantage of the character limits (25 for title and 135 for body).

* Graphics Not Optional: I know that uploading a graphic is optional, but there is no reason you shouldn’t take advantage of uploading an image that reflects your Facebook Ad’s copy. Select an eye-catching image that captures users’ attention and engages them to begin reading.

* Landing Page is still Key: When you insert a URL to your landing page, make sure the messaging from your ad copy is re-confirmed on your landing page. The category and style of graphic should also be expressed on your landing page.

* For Pete’s Sake, Target: Facebook Ads make it easy for you to apply filters so that you can focus your ads to your ideal users. Last week, I was able to target my wife’s green business to women with ages between 23-40, living in large Canadian centers (Vancouver, Toronto, Calgary) and are either Engaged or Married.

You can even target by keyword: “Keywords are based on information users list in their Facebook profiles, such as Activities, Favorite Books, TV Shows, Movies, etc”

* Pay Attention to Pricing: Based on the type of ad your running you should appropriately choose the CPC vs. the CPM model. CPC is useful when you’re trying to drive visitors to convert on your site where as CPM models are useful when you’ve got a phone number present in your Facebook Ad.

* Reporting & Analytics: The Facebook Ad manager provides reporting which displays the number impressions, clicks, CTR and both CPM/CPC (regardless of which strategy you choose). Pay attention to costs so you don’t over pay for your ads.

Facebook Ads also provide reporting related to Ad Performance,
Demographics and User profiles. This information is key in tweaking your in terms of ad scheduling and targeting.