Oportunity For Mobile Retailers

Opportunities for Mobile Retail
Mobile Money and Mobile Identity
The Future of Mobile Web versus Apps

Mobile Intelligence as new Opportunities for Retail


The wealth of information about their customers that retailers could get from mobile devices opens up a whole new range of opportunities:

Personalised customer information gathered through mobile devices, e.g location information and past purchase history allow very targeted advertising to customers.

In-store wifi , QR code and NFC (near field communication) technology allows providing customers with rich contextual information about products, e.g. technical specs, videos, and reviews. And of course personalised information can be used here as well to greet a customer as soon as she walks into the store and point her in the direction of the * store and point her in the direction of the most relevant offers.

Personalised virtual vouchers and coupons downloaded to mobile phones can stop misuse, which is a cost that retailers today need to factor into their offers. Reducing this cost enables retailers to give higher value offers and loyalty rewards to their highest value customers.

So what does this mean for us as the customers? Providing rich information in-store can bring together the best of both worlds: the wealth of information accessible on the Internet together with the tangibility of products and physical store environment. However, I think this experience could turn slightly annoying as well. We are used to seeing targeted advertising on the Internet based on our past behaviour, but do we want to be greeted on our phone by every Apple shop that we walk by just because we have bought an ipod once. * Consumers can consolidate all payments in one device also including management of vouchers and coupons and storing the full history of their payments for a full control over their financial matters at any time far beyond mobile banking apps.


Businesses can benefit from the rich information captured of every transaction, e.g. the products purchased, location and demographic information of the customer.